ME
ET
THE
TE
AM
our fearless leader
Ben, the Founder of Black & White Zebra, is a digital project manager turned entrepreneur who began experimenting with websites at a young age. Armed with a x386 PC and a 33k dial-up modem, Ben launched his first terrible website at 14 years old and was hooked.
Ben and the bees
In 2011, after more than 15 years of project delivery and PMO leadership experience at top agencies including Dare, Wunderman, and DDB, Ben founded The Digital Project Manager—what would become the first web property in the BWZ portfolio. Under his leadership, the team grew to 20+ full-timers, and the company at 200% every year, with triple digit growth for the past five years. Ben’s a Politics & International Relations graduate from University of Sussex, a PRINCE2 Practitioner, and Certified Scrum Master.
As “Chief Organize all the things Officer”, Phil leverages a diverse and multifaceted background that includes over a decade of operational leadership experience in a variety of industries, including SaaS.
He is a passionate builder and problem solver that thinks big and moves with calm urgency. Phil is diving in to support the rapid scaling of systems and processes across BWZ’s multiple business lines and media properties as we continue to grow.
Paulo brings +12 years of experience in software development and team building, creating products for the Media and Advertising industries. With a track record of building high performance lean teams, he specializes in handling large volumes of data, empowering each individual to own their projects and products.
Paulo is a proud father and husband, constantly learning from two amazing women. When he’s not working, he’s a frustrated musician with a passion for football and technology.
Galen brings a decade of experience as Client Services Professional and Agile Delivery Specialist driving human-centered digital transformation in government, healthcare, transit, and retail verticals.
Right now, he’s mastering the balance between community building, content development, and product design for The Digital Project Manager brand. Galen’s strategic, driven approach has produced consistent—often daily—improvements in the brand’s quality and reach. His genuine compassion for the community that surrounds the brand has not only strengthened the business but also improved the lives of the 1000+ members in The Digital Project Manager community.
Joe, our Managing Editor, brings 12+ years of experience in editorial strategy, content production, and audience building to BWZ.
With a track record of helping drive significant audience growth, he oversees the fast-growing content program for all BWZ sites.
He’s passionate about building strong brand identities, and cultivating loyal audiences through premium and engaging purpose-driven content.
Sarah brings 9 years of experience in SEO, content strategy, and content operations to her current role. She guides the consistent evolution of our content system and the development and orchestration of our growing team of Writers, Editors, and Content Managers.
She has been instrumental in developing both the operational and creative aspects of the BWZ content system that has enabled our team to plan, produce, and distribute the content that grew our portfolio from 1M to 10M+ annual visitors over 5 years. This system has scaled to 370+ active content contributors publishing 2000+ pieces of content each year across 20 web properties in the BWZ portfolio.
Guilherme (“Gui”) has been in the creative industry for over 12 years; he joined Black & White Zebra in its early days with a host of graphic design, web design, digital marketing, and photography and videography expertise.
He quickly evolved into a core creative and technical strategist that spurred the growth of The Digital Project Manager brand and enabled the launch of many other brands in the Black & White Zebra portfolio. He currently leads the Creative department, raising the bar for the user and product experience we offer and guiding the Creative team in implementing innovative digital design.
Tracey’s career spans over 20 years in the areas of digital marketing, media strategy and customer success. She spent over a decade in media with CanWest Global Communications and Postmedia and has also worked in finance and international franchise operations.
Her primary areas of focus in these roles have been digital marketing strategy and execution, B2B customer success and building and scaling high performing teams. However, one thing has remained consistent, and that’s her approach to building collaborative and empowered teams.
When not at work, Tracey enjoys yoga, eating out and traveling to new places in the world.
With 8+ years of experience in sales, go-to-market strategy, and process optimization, Zack is an expert in building scalable systems that drive revenue and efficiency. His passion lies in building, refining, and making things work better, with a special interest in building innovative user experiences that align with company goals —the perfect match for BWZ’s fast-growing environment.
Outside of work, Zack is an avid reader, guitar player, nature-lover, and meditator. He spends summers on the tennis court, winters on the ski slopes, and is always up for a deep conversation on business strategy (or a new book recommendation).
With 15+ years of experience in media strategy, content monetization, and audience growth, Alex is an expert in leveraging holistic marketing to build brands, engage audiences, and drive meaningful results across portfolios.
Before joining BWZ, he held leadership roles at Red Ventures, VaynerMedia, and Buzzfeed, where he developed high-impact content ecosystems that blend storytelling, data-driven insights, and modern business strategy. His work has been recognized by YouTube, The Webby Awards, and The Emmys.
Beyond the office, Alex is a music enthusiast, a dedicated football fan (ask him about Lamar Jackson), and an explorer of big cities. He’s also the proud dog dad of PJ, a quirky terrier mix.
