ME
ET
THE
TE
AM
our fearless leader
Ben, the Founder of Black & White Zebra, is a digital project manager turned entrepreneur who began experimenting with websites at a young age. Armed with a x386 PC and a 33k dial-up modem, Ben launched his first terrible website at 14 years old and was hooked.
Ben and the bees
In 2011, after more than 15 years of project delivery and PMO leadership experience at top agencies including Dare, Wunderman, and DDB, Ben founded The Digital Project Manager—what would become the first web property in the BWZ portfolio. Under his leadership, the team grew to 20+ full-timers, and the company at 200% every year, with triple digit growth for the past five years. Ben’s a Politics & International Relations graduate from University of Sussex, a PRINCE2 Practitioner, and Certified Scrum Master.
As “Chief Organize all the things Officer”, Phil leverages a diverse and multifaceted background that includes over a decade of operational leadership experience in a variety of industries, including SaaS.
He is a passionate builder and problem solver that thinks big and moves with calm urgency. Phil is diving in to support the rapid scaling of systems and processes across BWZ’s multiple business lines and media properties as we continue to grow.
Paulo has spent 15+ years turning coffee into code and ideas into products for the Media and Advertising world. As a Technology Director (and Computer Engineer by training), he’s known for building lean, high-performing teams that make sense of big data without losing their sense of humor.
Outside of work, Paulo is a full-time husband and father of two, part-time football fanatic, and a musician only in theory.
Galen brings a decade of experience as Client Services Professional and Agile Delivery Specialist driving human-centered digital transformation in government, healthcare, transit, and retail verticals.
Right now, he’s mastering the balance between community building, content development, and product design for The Digital Project Manager brand. Galen’s strategic, driven approach has produced consistent—often daily—improvements in the brand’s quality and reach. His genuine compassion for the community that surrounds the brand has not only strengthened the business but also improved the lives of the 1000+ members in The Digital Project Manager community.
Sarah brings 10 years of expertise in SEO, content strategy, and content operations. She has been a driving force behind both the creative and operational foundations of BWZ’s content engine—the system that scaled our portfolio from 1M to 10M+ annual visitors in 5 years and fuelled revenue growth from <$1M to $20M+.
She leads Content Operations today, guiding a high-performing team of content creators and contributors while building scalable systems and innovating in content format, delivery, and technology—including AI-enabled production that blends subject matter expertise from BWZ’s communities with dynamic, high-quality content at scale.
Guilherme (“Gui”) has been in the creative industry for over 12 years; he joined Black & White Zebra in its early days with a host of graphic design, web design, digital marketing, and photography and videography expertise.
He quickly evolved into a core creative and technical strategist that spurred the growth of The Digital Project Manager brand and enabled the launch of many other brands in the Black & White Zebra portfolio. He currently leads the Creative department, raising the bar for the user and product experience we offer and guiding the Creative team in implementing innovative digital design.
Tracey’s career spans over 20 years in the areas of digital marketing, media strategy and customer success. She spent over a decade in media with CanWest Global Communications and Postmedia and has also worked in finance and international franchise operations.
Her primary areas of focus in these roles have been digital marketing strategy and execution, B2B customer success and building and scaling high performing teams. However, one thing has remained consistent, and that’s her approach to building collaborative and empowered teams.
When not at work, Tracey enjoys yoga, eating out and traveling to new places in the world.
With 8+ years of experience in sales, go-to-market strategy, and process optimization, Zack is an expert in building scalable systems that drive revenue and efficiency. His passion lies in building, refining, and making things work better, with a special interest in building innovative user experiences that align with company goals —the perfect match for BWZ’s fast-growing environment.
Outside of work, Zack is an avid reader, guitar player, nature-lover, and meditator. He spends summers on the tennis court, winters on the ski slopes, and is always up for a deep conversation on business strategy (or a new book recommendation).
Ashley brings 15+ years of content leadership experience — including 8 years in executive roles as VP of Content and Chief Content Officer. She has led global teams, guided full-scale rebrands, and driven measurable growth in traffic, leads, and revenue for companies including Clearlink, CyberQP, and Boardable.
Specializing in B2B SaaS, SEO, and omni-channel content marketing, Ashley blends analytical insight with creative storytelling to build scalable content ecosystems that align with business goals. She is passionate about strategies that engage, convert, and endure.
Outside of work, Ashley recharges through movement and being outdoors — whether hiking in the Utah mountains, exploring national parks, or working from her treadmill desk.
Tim brings over two decades of experience leading at the crossroads of tech, editorial, and AI innovation. From launching and scaling Lifewire into a top-ranked tech site, to spearheading AI operations at People Inc., he’s spent his career building systems that connect people with smarter solutions.
His favorite problems are the ones that unlock new possibilities when properly solved. For Tim, problems are just undiscovered opportunities, and AI has opened the door to solving challenges once thought immovable.
When he’s not tinkering with large language models, Tim is either re-reading Project Hail Mary, or eating Mexican food.
