We combine the agility of a startup with the creativity of an agency and the diversity of a global company.
Joe, our Managing Editor, brings 12+ years of experience in editorial strategy, content production, and audience building to BWZ. With a track record of helping drive significant audience growth, he oversees the fast-growing content program for all BWZ sites. He’s passionate about building strong brand identities, and cultivating loyal audiences through premium and engaging purpose-driven content.
Sarah brings 9 years of experience in SEO, content strategy, and content operations to her current role. She guides the consistent evolution of our content system and the development and orchestration of our growing team of Writers, Editors, and Content Managers.
She has been instrumental in developing both the operational and creative aspects of the BWZ content system that has enabled our team to plan, produce, and distribute the content that grew our portfolio from 1M to 10M+ annual visitors over 5 years. This system has scaled to 370+ active content contributors publishing 2000+ pieces of content each year across 20 web properties in the BWZ portfolio.
Rocco brings 12 years of experience as a content marketer and consultant to the team. With a background in leading complex content strategies for B2B SaaS and Technology brands, Rocco is here to elevate our success to even greater heights. As our SEO Content Director, Rocco supports the wider team’s SEO needs while leading initiatives that ensure our portfolio is always *chefs kiss* perfection!
When not researching the latest search trends, Rocco can be found testing new recipes in his kitchen or exploring the latest foodie spot in his home city of Denver, Colorado.
Cory is an experienced Director of People Operations with 15+ years of experience in operations management, financial management, people development, recruitment in the hospitality and retail industries. We are very lucky to benefit from her proactive, dynamic, and dedicated approach to all things “operations”.
Cory is a frequent mentor to our management team and the guiding force behind the space, rituals, and events that make Black & White Zebra an awesome place to work.
With 15+ years of marketing and sales experience, Colin is a skilled full-stack marketer dedicated to building brands through authentic audience experiences and genuine human connections. He guides his team to develop holistic marketing strategies and systems designed to meet the audience where they are, communicating in a real and transparent way, and create a fun experience—not only for the audience, but for his team members as well. This passionate approach has helped Colin to build customer centric experiences at brands like Groupon and Hootsuite before joining Black & White Zebra where you’ll find him crafting growth marketing strategies and guiding the development of the marketing team.
Becca is our Producer for People Managing People brand, where she orchestrates the marketing, events, content production, and digital projects that have grown the brand’s influence. Before her current role, Becca served as the Community Manager across the BWZ portfolio, playing a critical role in crafting an engaging experience for the 40,000+ people in our communities, as well as spearheading the launch of new communities.
Matt is a builder and strategic-thinker, growing the online presence of websites for more than 10 years working with startups, emerging technology, and the media industry. Now deep in the publishing world, Black & White Zebra takes pride of place with a stand out portfolio of brands at the cutting edge of the ever-changing face of SEO. Understanding the strategic big picture and the ‘why’ behind decision making has been his cornerstone when it comes to creating content that matches user intent to ensure we’re engaging users in the most meaningful way possible.
Away from the keyboard Matt will most likely be found on a back country trail, paddling the ocean, or attempting a new sport (with varying degrees of success).