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Ben Aston


our fearless leader

Ben, the Founder of Black & White Zebra, is a digital project manager turned entrepreneur who began experimenting with websites at a young age. Armed with a x386 PC and a 33k dial-up modem, Ben launched his first terrible website at 14 years old and was hooked.

Ben and the bees

In 2011, after more than 15 years of project delivery and PMO leadership experience at top agencies including Dare, Wunderman, and DDB, Ben founded The Digital Project Manager—what would become the first web property in the BWZ portfolio. Under his leadership, the team grew to 20+ full-timers, and the company at 200% every year, with triple digit growth for the past five years. Ben’s a Politics & International Relations graduate from University of Sussex, a PRINCE2 Practitioner, and Certified Scrum Master.

Phil Gray


As “Chief Organize all the things Officer”, Phil leverages a diverse and multifaceted background that includes over a decade of operational leadership experience in a variety of industries, including SaaS.


He is a passionate builder and problem solver that thinks big and moves with calm urgency. Phil is diving in to support the rapid scaling of systems and processes across BWZ’s multiple business lines and media properties as we continue to grow.

Paulo Gardini Miguel

Technology Director

Paulo brings +12 years of experience in software development and team building, creating products for the Media and Advertising industries. With a track record of building high performance lean teams, he specializes in handling large volumes of data, empowering each individual to own their projects and products.


Paulo is a proud father and husband, constantly learning from two amazing women. When he’s not working, he’s a frustrated musician with a passion for football and technology.

Galen Low

Director, Commerce

Galen brings a decade of experience as Client Services Professional and Agile Delivery Specialist driving human-centered digital transformation in government, healthcare, transit, and retail verticals.


Right now, he’s mastering the balance between community building, content development, and product design for The Digital Project Manager brand. Galen’s strategic, driven approach has produced consistent—often daily—improvements in the brand’s quality and reach. His genuine compassion for the community that surrounds the brand has not only strengthened the business but also improved the lives of the 1000+ members in The Digital Project Manager community.

Joe McGauley

Managing Editor

Joe, our Managing Editor, brings 12+ years of experience in editorial strategy, content production, and audience building to BWZ.

With a track record of helping drive significant audience growth, he oversees the fast-growing content program for all BWZ sites.


He’s passionate about building strong brand identities, and cultivating loyal audiences through premium and engaging purpose-driven content.

Sarah Tolle

Director, Content Operations

Sarah brings 9 years of experience in SEO, content strategy, and content operations to her current role. She guides the consistent evolution of our content system and the development and orchestration of our growing team of Writers, Editors, and Content Managers.


She has been instrumental in developing both the operational and creative aspects of the BWZ content system that has enabled our team to plan, produce, and distribute the content that grew our portfolio from 1M to 10M+ annual visitors over 5 years. This system has scaled to 370+ active content contributors publishing 2000+ pieces of content each year across 20 web properties in the BWZ portfolio.

Rocco Brudno

Director of Content, Technology

Rocco Brudno

Rocco brings 12 years of experience as a content marketer and consultant to the team. With a background in leading complex content strategies for B2B SaaS and Technology brands, Rocco is here to elevate our success to even greater heights.


As our SEO Content Director, Rocco supports the wider team’s SEO needs while leading initiatives that ensure our portfolio is always *chefs kiss* perfection! When not researching the latest search trends, Rocco can be found testing new recipes in his kitchen or exploring the latest foodie spot in his home city of Denver, Colorado.

Gui Drusina

Creative Director

Guilherme (“Gui”) has been in the creative industry for over 12 years; he joined Black & White Zebra in its early days with a host of graphic design, web design, digital marketing, and photography and videography expertise.


He quickly evolved into a core creative and technical strategist that spurred the growth of The Digital Project Manager brand and enabled the launch of many other brands in the Black & White Zebra portfolio. He currently leads the Creative department, raising the bar for the user and product experience we offer and guiding the Creative team in implementing innovative digital design.

Casey Era

Director of Business Development + Partnerships

Casey, our Sales Director, brings 12+ years of experience in business development, entrepreneurship, marketing, advertising, and sales operations in digital media to the BWZ team.


With a track record in scaling revenue, he specializes in high growth business environments, and his people-focused approach has been instrumental in developing our expanding sales team. When he’s not at work, Casey’s passionate about giving back—he volunteers frequently with local causes and serves as a board member of the local chapter of Nepal House Society.

Cory Masters

Director of People Operations

Cory is an experienced Director of People Operations with 15+ years of experience in operations management, financial management, people development, recruitment in the hospitality and retail industries. We are very lucky to benefit from her proactive, dynamic, and dedicated approach to all things “operations”.


Cory is a frequent mentor to our management team and the guiding force behind the space, rituals, and events that make Black & White Zebra an awesome place to work.

Matt Slater

SEO Director

Matt is a builder and strategic-thinker, growing the online presence of websites for more than 10 years working with startups, emerging technology, and the media industry. Now deep in the publishing world, Black & White Zebra takes pride of place with a stand out portfolio of brands at the cutting edge of the ever-changing face of SEO.


Understanding the strategic big picture and the ‘why’ behind decision making has been his cornerstone when it comes to creating content that matches user intent to ensure we’re engaging users in the most meaningful way possible.

Away from the keyboard Matt will most likely be found on a back country trail, paddling the ocean, or attempting a new sport (with varying degrees of success).

Colin O’Hearn

Director of Growth Marketing

With 15+ years of marketing and sales experience, Colin is a skilled full-stack marketer dedicated to building brands through authentic audience experiences and genuine human connections.


He guides his team to develop holistic marketing strategies and systems designed to meet the audience where they are, communicating in a real and transparent way, and create a fun experience—not only for the audience, but for his team members as well.

This passionate approach has helped Colin to build customer centric experiences at brands like Groupon and Hootsuite before joining Black & White Zebra where you’ll find him crafting growth marketing strategies and guiding the development of the marketing team.

Tracey Copeman

Director of Account Management


Tracey’s career spans over 20 years in the areas of digital marketing, media strategy and customer success. She spent over a decade in media with CanWest Global Communications and Postmedia and has also worked in finance and international franchise operations.


Her primary areas of focus in these roles have been digital marketing strategy and execution, B2B customer success and building and scaling high performing teams. However, one thing has remained consistent, and that’s her approach to building collaborative and empowered teams.

When not at work, Tracey enjoys yoga, eating out and traveling to new places in the world.