Meet The Team Leads

We combine the agility of a startup with the creativity of an agency and the diversity of a global company.

Ben Aston

CEO

Ben, the Founder of Black & White Zebra, is a digital project manager turned entrepreneur who began experimenting with websites at a young age. Armed with a x386 PC and a 33k dial-up modem, Ben launched his first terrible website at 14 years old and was hooked. In 2011, after more than 15 years of project delivery and PMO leadership experience at top agencies including Dare, Wunderman, and DDB, Ben founded The Digital Project Manager—what would become the first web property in the BWZ portfolio. Under his leadership, the team grew to 20+ full-timers, and the company at 200% every year, with triple digit growth for the past five years. Ben’s a Politics & International Relations graduate from University of Sussex, a PRINCE2 Practitioner, and Certified Scrum Master.

Gui Drusina

Creative Director

Guilherme (“Gui”) has been in the creative industry for over 12 years; he joined Black & White Zebra in its early days with a host of graphic design, web design, digital marketing, and photography and videography expertise. He quickly evolved into a core creative and technical strategist that spurred the growth of The Digital Project Manager brand and enabled the launch of many other brands in the Black & White Zebra portfolio. He currently leads the Creative department, raising the bar for the user and product experience we offer and guiding the Creative team in implementing innovative digital design.

Sarah Tolle

Content Creator

Sarah brings 8 years of experience in SEO, copywriting, and content production to her current role. Sarah keeps her eye trained on the consistent evolution of our content system and guides the development of our growing team of Writers, Editors, and Content Managers. She has been instrumental in developing both the operational and creative aspects of the BWZ content system that has enabled our team to plan, produce, and promote the content that grew our portfolio from 100K to 1M monthly visitors. This system supports 90+ active content contributors, a full-time team of 20+ creators, and the growth of the 10 web properties currently in the BWZ portfolio.

Casey Era

Sales Director

Casey, our Sales Director, brings 12+ years of experience in business development, entrepreneurship, marketing, advertising, and sales operations in digital media to the BWZ team. With a track record in scaling revenue, he specializes in high growth business environments, and his people-focused approach has been instrumental in developing our expanding sales team. When he’s not at work, Casey’s passionate about giving back—he volunteers frequently with local causes and serves as a board member of the local chapter of Nepal House Society.

Becca Banyard

PMP Producer

Becca is our Producer for People Managing People brand, where she orchestrates the marketing, events, content production, and digital projects that have grown the brand’s influence. Before her current role, Becca served as the Community Manager across the BWZ portfolio, playing a critical role in crafting an engaging experience for the 40,000+ people in our communities, as well as spearheading the launch of new communities.

Cory Masters

Director of Operations

Cory is an experienced Director of Operations with 15+ years of experience in operations management, financial management, people development, recruitment in the hospitality and retail industries. We are very lucky to benefit from her proactive, dynamic, and dedicated approach to all things “operations”. Cory is a frequent mentor to our management team and the guiding force behind the space, rituals, and events that make Black & White Zebra an awesome place to work.

Galen Low

DPM GM

Galen brings a decade of experience as Client Services Professional and Agile Delivery Specialist driving human-centered digital transformation in government, healthcare, transit, and retail verticals. Right now, he’s mastering the balance between community building, content development, and product design for The Digital Project Manager brand. Galen’s strategic, driven approach has produced consistent—often daily—improvements in the brand’s quality and reach. His genuine compassion for the community that surrounds the brand has not only strengthened the business but also improved the lives of the 1000+ members in The Digital Project Manager community.

Tim Reitsma

PMP GM

Tim is the co-founder and General Manager of People Managing People, our BWZ publication focused on building a better world of work. He brings over 15 years of experience in people and culture, leadership, business strategy, operations, and organizational development. He has been a speaker at multiple events including at the Women in Tech Regatta, The Tech Talent Conference, and at various schools including British Columbia Institute of Technology and Simon Fraser University.

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