We’re an independent media tech company that owns and operates a growing portfolio of digital media brands and publishing technology. Our collaborative hub of creators and industry SMEs produces and promotes world-class content that serves as a catalyst for trusting, genuine, and loyal communities to form.
We publish content (written, audio, video, and a lot more) that helps people succeed in their work, discover new methods and tools, and make better purchasing decisions. We focus on creating premium content that’s honest, human, and fun — stuff worth sharing.
We host and facilitate communities, bringing people together to help others in their industry. We focus on developing meaningful relationships, facilitating important conversations, and cultivating an inclusive and supportive group environment.
We work hand-in-hand with some of the world’s biggest B2B brands, enabling them to meet customers’ needs at every touchpoint, across digital channels, and with the right engagement mechanisms.
Our data scientists, creatives, and engineers evolve our platform to provide seamless, personalized experiences to meet our audiences’ needs.
Our content, design, and marketing teams are constantly experimenting with creative strategies to unleash potential in search, social, email, and new marketing channels.
We do things that make a difference. We move the dial, flip the switch—we find levers and pull them. We focus on less to achieve more. We’re laser focussed on those very few things that really matter. We focus on great results. We care far more about creating something impactful than we do about saving face. We’re predisposed to action. We’re resourceful and tenacious, and we take ownership of our work.
We value done over perfect. We make things better—more impactful, more efficient, more effective. We start simple. We start fast. We put things in the wild. We love testing new ideas. We challenge people to go outside of their comfort zones. We create an environment that nurtures experimentation. We get it done, and rapidly improve it. We embrace failure as a learning opportunity. We promote the spirit of debate. We believe in getting better every day.
We embrace and drive change. We’re flexible, which means we’re not afraid of new things. We know the landscape is evolving. We want to be landscapers, not landscaped. We believe nothing’s set in stone. We value fresh perspectives. We constantly challenge assumptions. We pivot when we get it wrong (and we openly admit it!). We believe everything is written in pencil.
We look for ways to play. We laugh everyday, because we know that a sustainable career is one that sustains your spirit. We love challenges. We’re bold. We’re surprising. We’re unpredictable and wonderfully human. We’re brilliant. We inspire others. We inject fun into our work. We take our work (but not ourselves) seriously. We find ways to love what we do. We understand that work-life balance is a poor substitute for life-giving work. We enjoy the ride.
Beyond the communities we’re nurturing, we want to be good news beyond our worlds.
We make donations that have positive social impact, reflect things we care about, and help other organizations and people succeed.
2,061 – Loans made
1,311 – Projects supported
In 2022, we shared 7% of our profits with charitable organizations chosen by our team.