Last Updated: February 2, 2026
BWZ Privacy Policy
Black & White Zebra Industries Inc. (“BWZ”, “we”, “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how personal information is collected, used, shared, and protected in connection with BWZ and its associated brands.
This policy applies to individuals who interact with BWZ through our websites, products, services, events, newsletters, and other offerings (collectively, the “Services”). It applies regardless of where you are located, although privacy rights and obligations may vary depending on your jurisdiction.
Where additional privacy notices or disclosures apply to a specific activity or interaction (such as recruitment or account registration), this policy should be read together with those notices. In the event of a conflict, the more specific notice will apply.
For the purposes of applicable data protection laws, including the General Data Protection Regulation (“GDPR”) where relevant and other applicable privacy laws, BWZ acts as the data controller for personal information processed in connection with the Services, unless otherwise stated.
1. Information We Collect
We collect personal information in a variety of ways when you interact with BWZ, including when you use our websites, subscribe to newsletters, attend events, create accounts, or otherwise engage with our Services.
Information you provide directly
The personal information you choose to provide may include:
- Contact information, such as name, email address, phone number, and mailing address
- Account or subscription information
- Professional or business-related information you submit through forms or surveys
- Communications with us, including inquiries, feedback, or support requests
Information collected automatically
When you access or use our Services, we may automatically collect certain information about your device and usage, including:
- Internet Protocol (IP) address
- Browser type and version
- Pages visited and interactions with our content
- Date and time of visits and time spent on pages
- Device identifiers and similar diagnostic data
This information helps us understand how our Services are used and supports performance, security, and analytics.
Cookies and similar technologies
We use cookies and similar technologies to operate our Services, remember preferences, analyze usage, and support advertising and marketing activities where applicable.
You can control or disable cookies through your browser settings. Please note that some features of our Services may not function properly if cookies are disabled. Additional details about our use of cookies and tracking technologies are available in our cookie policy or preference tools, where applicable.
2. How We Use Personal Information
We use personal information for the following purposes, depending on how you interact with BWZ:
Providing and operating our Services
- To provide, operate, and maintain our websites, products, and services
- To enable interactive features you choose to use
- To communicate with you about service-related updates or changes
Communication and support
- To respond to inquiries, requests, or feedback
- To provide customer or subscriber support
Analytics, improvement, and performance
- To understand how our Services are used
- To monitor usage, performance, and trends
- To improve content, functionality, and user experience
- To detect, prevent, and address technical issues
Marketing and communications
- To send newsletters, updates, or promotional communications related to our content, services, events, or offerings
- To tailor communications based on your interests or interactions, where permitted
- To measure the effectiveness of our marketing and communications
You can manage your communication preferences or unsubscribe from marketing messages at any time using the links provided in our communications or through available preference tools.
3. Legal Bases & Compliance
We process personal information in accordance with applicable data protection and privacy laws. Where required under the General Data Protection Regulation (“GDPR”), we rely on the following legal bases for processing personal information, depending on the context:
- Contractual necessity, where processing is required to provide requested services or fulfill contractual obligations
- Consent, where you have provided it (for example, for certain marketing communications)
- Legitimate interests, where processing supports our business operations, such as improving our Services, communicating with users, or maintaining security, and where those interests are not overridden by individual rights
- Legal obligations, where processing is required to comply with applicable laws or regulations
Where other privacy laws apply, we process personal information in accordance with the requirements of those laws.
4. Cookies & Tracking Technologies
We use cookies and similar technologies to operate our Services, analyze usage, understand engagement, and support marketing and advertising activities where permitted.
These technologies may collect information such as your IP address, device identifiers, browser type, pages visited, and interactions with our content. This information helps us improve performance, measure effectiveness, and tailor experiences.
You can manage or disable cookies through your browser settings or through available cookie preference tools, where applicable. Please note that disabling cookies may affect the functionality of certain features of our Services.
5. Sharing & Disclosure for Legal or Business Reasons
Business Transactions
If BWZ is involved in a merger, acquisition, restructuring, or sale of assets, personal information may be transferred as part of that transaction. We will provide notice where required by law if personal information becomes subject to a different privacy policy.
Legal and regulatory requirements
We may disclose personal information where required to do so by law, regulation, or legal process, or in response to valid requests from public authorities.
We may also disclose personal information where we believe disclosure is necessary to:
- Comply with a legal obligation
- Protect and defend the rights or property of BWZ
- Prevent or investigate potential wrongdoing
- Protect the safety of individuals or the public
- Protect against legal liability
6. International Transfers
Personal information may be stored or processed in jurisdictions where BWZ or its service providers operate, including Canada, the United States, and other locations.
Where personal information is transferred across borders, we take steps to ensure it is protected in accordance with this Privacy Policy and applicable data protection laws. This may include relying on appropriate safeguards or contractual protections where required.
7. Data Retention
We retain personal information only for as long as is necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
Retention periods may vary depending on the type of information and how it is used. In determining how long to retain personal information, we consider factors such as:
- The purposes for which the information was collected
- Legal, regulatory, accounting, or reporting obligations
- The need to resolve disputes or enforce agreements
- Security, fraud prevention, and operational requirements
Usage and analytics data is generally retained for a shorter period of time, except where it is needed to maintain security, improve functionality, or meet legal obligations.
When personal information is no longer required, we take reasonable steps to delete, anonymize, or securely dispose of it.
8. Security
We take reasonable and appropriate technical and organizational measures to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
Access to personal information is limited to individuals who have a legitimate business need and are subject to confidentiality obligations. We also rely on reputable service providers that maintain appropriate security standards.
While we take reasonable steps to protect personal information, no method of transmission over the internet or electronic storage is completely secure. As a result, we cannot guarantee absolute security.
9. Your Privacy Rights
Depending on where you live, you may have certain rights regarding your personal information. These rights may include the ability to:
- Access the personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of your personal information
- Object to or restrict certain processing activities
- Request information about automated processing, where applicable
Privacy rights and obligations vary by jurisdiction. For example, individuals located in the European Economic Area (EEA) or United Kingdom may have rights under the General Data Protection Regulation (“GDPR”), and individuals in certain U.S. states may have rights under applicable state privacy laws.
You may exercise your rights using available self-service tools or by contacting us as described in the Contact Us / Privacy Requests section below. We may need to verify your identity before responding to a request.
10. Children’s Privacy
Our Services are not directed to children, and we do not knowingly collect personal information from individuals under the age of 13.
If you believe that a child has provided us with personal information without appropriate consent, please contact us so that we can take appropriate steps to remove the information.
11. Links to Other Websites
Our Services may contain links to third-party websites that are not operated or controlled by BWZ. We are not responsible for the privacy practices or content of those websites.
We encourage you to review the privacy policies of any third-party sites you visit.
12. Crozdesk and Advertising Services
BWZ operates CROZDESK LTD (“Crozdesk”), a software marketing and comparison platform used across our brands to support advertising, analytics, and performance measurement activities.
Crozdesk may collect and analyze aggregated or anonymized usage and engagement data to understand interest trends at an organizational or sector level. This data is not used to directly identify individual users.
For more information on how Crozdesk handles user data please consult Crozdesk’s privacy policy. To opt-out of tracking, or to request data deletion please contact [email protected] with your IP address, details of the organization you work for and other pertinent information.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements.
When we make changes, we will update the “Last updated” date at the top of this policy. Where required by law, we will provide additional notice of material changes.
14. Contact Us / Privacy Requests
If you have questions or concerns about how your personal data is handled, or if you wish to exercise your privacy rights, you may contact our Privacy & Compliance team by email at [email protected] or by submitting our Data Subject Access Request (DSAR) Form.
Where applicable, you may also have the right to lodge a complaint with a relevant supervisory authority in your jurisdiction.
