Vancouver, British Columbia – January 29, 2025 – Black & White Zebra (BWZ) is excited to announce the appointment of Alex Burton as its new Vice President of Media. With a robust background in media leadership and content monetization, Alex is poised to accelerate BWZ’s growth initiatives in 2025.
Alex Burton, VP Media, BWZ
Alex joins BWZ after a successful tenure as VP of Content at Red Ventures, where he played a pivotal role in shaping and growing the Healthline business. His extensive experience also includes influential positions at Hearst, VaynerMedia, and Buzzfeed, where he honed his skills in digital media and audience development.
“Alex brings a wealth of experience and a fresh perspective to our team,” said Ben Aston, Founder & CEO of BWZ. “His proven track record in audience development and monetization aligns perfectly with our mission to help people win at work through content and community. We are thrilled to have him on board as we continue to expand our reach and impact.”
In his new role, Alex will oversee the development and execution of BWZ’s audience development strategy across channels and its portfolio of publications, including The CTO Club and People Managing People among many others. His leadership is expected to enhance BWZ’s ability to attract and engage an engaged audience, generating substantial leads for Revleads B2B SaaS advertising partners.
“I am excited to join Black & White Zebra at such a pivotal moment in its journey,” commented Alex Burton. “The team has built an impressive platform that resonates with audiences seeking knowledge, community, and tools for professional success; but we’re only scratching the surface. I look forward to collaborating with my talented new colleagues at BWZ as we continue to grow into an industry-leading voice.”
As BWZ continues to evolve, adapt and grow, Alex’s strategic vision will be instrumental in ensuring that the company continues to deliver valuable insights and resources for professionals worldwide.
For more information about Black & White Zebra and its publications, please visit bwz.com.
About BWZ
BWZ is an independent media tech company delivering targeted career content for niche audiences, empowering professionals in tech-driven industries with insight, community and solutions to win at work. Founded in 2012 and headquartered in Vancouver, B.C. Canada, BWZ has a portfolio of publications that cover technology, marketing, finance, HR, project management, product management, customer experience, and others, with the goal of connecting people with the knowledge, skills and tools they need to succeed professionally. BWZ achieves millions of unique website visitors per month, and generates millions of leads every year for SaaS companies including Monday.com, Deel, and New Relic.
